Survey Programming with AI-Powered Tools

Prime MR, a leading market research agency, partnered with Kalever to overcome one of the industry’s biggest challenges: slow, manual survey programming. Using Kalever’s AI-powered, platform-agnostic tools—Survey Creator, Survey Editor, and TrackEntry—Prime MR reduced survey programming time from five days to just one, while improving collaboration, accuracy, and quality assurance. 

The results were transformative: 

• 84% faster survey programming 

• 2 extra days gained for QA 

• 3X faster feedback resolution 

• Significant reduction in programming errors 

By automating repetitive coding and centralizing feedback, Kalever empowered Prime MR’s teams to focus on what truly matters—better survey design, enhanced user experience, and strategic insights. Seamless integration of Kalever’s tools with Decipher by Forsta ensured compatibility with existing workflows, making adoption smooth and disruption-free. 

This case study proves how AI and automation in market research can cut costs, speed up time-to-field, and empower researchers to deliver higher-quality surveys without sacrificing precision. 

Download and explore how Kalever’s privacy-first, AI-driven solutions can transform your research operations.